Men's Keratin Treatment Process, Step by Step:
The Jason Makki Method

A keratin treatment is decided in its last hour, not its first. The cream changes nothing that lasts until heat seals it into the hair, which is why the sealing stage takes the most time and the most care.
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A men's keratin treatment has eight steps: consultation, a double shampoo, a full blow-dry, section-by-section application, about 60 minutes of processing, removal of excess product, flat-iron sealing, and a keratin mask. At Jason Makki Salon the visit takes 2 to 6 hours depending on hair length, and you can wash your hair the same day.
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This guide walks through each step in the order it happens in the chair, how long each one takes, and what your hair looks like before and after. The video above shows the same method on a real client.
Key Takeaways
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Eight steps, one visit: allow 2 to 3 hours for short hair, 3 to 5 for medium and 3 to 6 for long.
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Hair must be fully dry before application: it is washed twice, then blow-dried to 100% before any product goes on.
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Product stays off the scalp: application starts at the nape, about half a centimetre from the roots, and is combed through to the tips.
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Sealing is the slow part: small sections, a flat iron at 240°C, around 12 passes per section.
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No three-day wait: with the salon's formaldehyde-free formula you can wash your hair the same day.
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Results last up to 6 months: new growth comes in with your natural texture, so regrowth is touched up every 2 to 3 months.
What is keratin, and what does a keratin treatment do?
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Keratin is the protein your hair is made of. A keratin treatment coats the hair in a keratin-based formula, then uses heat to seal it in. The surface of the hair becomes smoother, frizz drops, and the hair is easier to control and quicker to style.
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It is not rebonding. The finish is agreed with you first, from frizz control that keeps some movement to a straighter result, and new hair keeps growing in with your natural texture. Prices and treatment options are on the men's keratin treatment in Dubai page.
Keratin treatment, keratin straightening or Brazilian keratin: is there a difference?
They are names for the same family of service. "Keratin treatment" and "keratin smoothing" usually describe a frizz-control finish. "Keratin straightening" describes the same process taken to a straighter result. "Brazilian keratin" and "Brazilian blowout" are older names for the technique.
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The steps are broadly the same whichever name a salon uses. What changes is the formula and how straight you ask to go, which is why the finish is agreed at consultation before anything is applied.
The keratin treatment process, step by step
The process runs in a fixed order, and each step sets up the next. This is the sequence used at Jason Makki Salon.
Step 1: Consultation
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Your specialist checks your hair type, its condition and any previous chemical treatments, including colour. You then agree on the result. This is the moment to say how straight you want to go, and how much of your natural movement you want to keep.
Step 2: Double shampoo
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Hair is shampooed twice. The aim is hair with no styling product, oil or residue left on it, so the keratin can coat every strand evenly.
Step 3: Full blow-dry
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Hair is dried completely with a dryer. Some keratin systems are applied to damp hair. This method is not: the hair is 100% dry before any product goes on.
Step 4: Application
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The Jason Makki keratin is applied with a brush and comb, starting at the nape and working up. It goes on about half a centimetre from the roots, close to the scalp but not on it, and a fine comb spreads it through to the tips. The product has to be evenly distributed across the whole head before the next step.
Step 5: Processing
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The keratin is left on the hair for about 60 minutes. Nothing else happens in this hour, so bring something to read or work on.
Step 6: Removing the excess
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Hair is lightly misted with water from a spray bottle. A fine-tooth comb then takes out around 60% of the cream, and the hair is blow-dried thoroughly a second time.
Step 7: Sealing with the flat iron
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This is the step that locks in the smoothness. The flat iron is set to 240°C (464°F). A small section is held with a heat-resistant comb and the iron moves slowly from roots to ends, about 12 times, before the next section starts. The whole head is done this way, section by section.
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Heat is also why white or grey hair can pick up a yellow tone during keratin, so the iron is controlled carefully on those clients and the risk is discussed at consultation.
Step 8: Keratin mask and rinse
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A keratin mask is applied evenly, left for 5 to 10 minutes, and rinsed out with water. You leave with clean, finished hair, not with product you have to keep dry for days.
To maintain the Keratin results, Jason Makki recommends you use our Keratin Mask.

How long does a men's keratin treatment take?
A men's keratin treatment takes 2 to 6 hours, depending on hair length. The processing hour is the same for everyone. What changes is application and sealing, because both are done section by section and longer hair has more sections.
Hair length — Time in the salon
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Short: 2 to 3 hours
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Medium: 3 to 5 hours
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Long: 3 to 6 hours
Keratin starts from AED 550 for short hair. The full keratin price list by hair length is on the treatment page.
What changes before and after a keratin treatment?
Before keratin, hair frizzes, swells in humidity and takes time to control. After, it sits smoother and takes far less styling. How straight it ends up depends on the result you agreed at consultation.
Results by hair type
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Curly or wavy hair: the biggest visible change. Frizz goes first, and the curl relaxes to the level you asked for.
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Thick, coarse hair: softer to the touch, quicker to dry and easier to style.
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Long hair: fewer tangles and much easier brushing.
Keratin vs rebonding, protein treatment and smoothening
Keratin smooths the hair and fades gradually. Rebonding restructures the hair so it stays straight until it grows out. Protein treatments and smoothening are shorter-lived options. The figures below are the ones Jason Makki Salon works to.
Keratin
Result: Smooth, from frizz control to straight
Lasts: Up to 6 months
First wash: Same day
Protein Treatment
Result: Smoother, customised
Lasts: 2 to 4 weeks
First wash: After 3 days
Permanently straight
Result: Permanently straight
Lasts: Until it grows out
First wash: After 3 days
Smoothening
Result: Mildly straighter than before
Lasts: About 15 days
First wash: After 1 day
Choose keratin if you want less frizz and easier styling with a result that wears off evenly. Choose rebonding only if you want permanently straight hair and accept a visible line of regrowth. If you are unsure, the consultation settles it, and you can compare treatments and prices on the treatment page.
Keratin aftercare: shampoo, mask and routine
Aftercare for this treatment is simple, because there is no waiting period.
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Wash when you like. You can shampoo, swim and use styling products from the same day. That matters in Dubai, where washing daily after the gym or the heat is normal.
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Use a sulfate-free shampoo and a keratin mask. Both help the result last. The salon's own keratin shampoo and keratin mask ship worldwide.
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Colour after keratin, not before. The heat used in sealing can change a fresh colour, so book colour once the keratin is done.
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Touch up the regrowth. Results last up to 6 months, and regrowth is touched up every 2 to 3 months.
Who carries out the keratin process at Jason Makki Salon?
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Keratin at Jason Makki Salon is carried out by Ali, Mo and Ahmad. Each was trained in this method and signed off by Jason Makki, who has more than 10 years of specialised keratin experience. The consultation follows the same framework whoever you book with.
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The salon is at Shop 11, ground floor, Al Hanaa Center, Al Mankhool Road, Al Jafiliya, Dubai, with 3 hours of free parking at the centre. Directions and parking are on the location page.
Watch Jason Makki's Keratin Treatment Videos
On YouTube and Instagram, Jason Makki shows the full keratin treatment process on real clients, from the first wash to the final flat-iron sealing. His step-by-step keratin tutorial has been watched more than 2.4 million times, and it is the same method the salon's keratin team is trained in. Watch one before your appointment to see what happens at each stage and the kind of result you can ask for.

How to apply Keratin Treatment for men by Jason Makki In Dubai.โโโ
โStep 1: Wash the hair 2 times with shampoo, then, dry your hair 100% with a hair dryer.
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Step 2: Apply Jason Makki Keratin Treatment evenly on your hair using a comb and brush. Always start from the nape, apply about half a cm away from the roots (almost close to the scalp), then use a fine comb to spread the product evenly to the tips of your hair.
The solution must be distributed evenly throughout the hair before proceeding to the next step.
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Leave the cream on the hair for 60 minutes.
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Remove Cream: Lightly mist your hair with water from a spray bottle. Next, gently use a fine-tooth comb to comb out about 60% of the cream.
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Dry hair thoroughly with a dryer.
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Set hair straightener to 240°C or 480°F.
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Ironing process: Grab a small section of hair with a heat-resistant comb and move the iron slowly from the roots to the ends about 12 times. You must do the ironing process section by section, watch the tutorial video added below.
Step 3: Apply Jason Makki keratin mask evenly on the hair, leave it on for 5-10 minutes, and then rinse it out with water. You wash your hair anytime.
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To maintain the Keratin results, Jason Makki recommends you use our Keratin Mask.
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For a seamless experience that saves you time, effort, and energy, let our expert team handle the process for you! Book your appointment with the best grooming professionals in Dubai, personally supervised by Jason Makki.